Campaign Concept – Edinburgh International Book Festival
A very interesting job from concept through to artwork for Jump Marketing/Edinburgh International Book Festival.
The campaigns aim was to gather support through a patron’s scheme and the concept for the typography
arose from the idea that every little helps and the smallest units are used to create something huge and
powerful. In this case donations are used to fund the festival and in a literary sense, it’s letters, formed into
words, formed into prose that create books, poems and masterpieces.